The effectiveness of real-time marketing tweets will continue to be debated, with some arguing that paying high-priced agencies or social media employees is a fat waste of cash and proponents pointing to the ease of reaching consumers in a matter of seconds.
Real-time marketing tweeting has been around since the first brands began adopting Twitter many years ago, but things have become significantly more chaotic over the last two years. While it can be a critical ploy, the idea also carries loads of cautions and can result in irresponsible decisions. Because immediate reactions to certain sports, entertainment or political moments carry such a short lifespan, brands must immediately jump at the opportunity to leverage those moments in order to reach the maximum audience. With that time crunch comes less fact checking, ethical reminders and adherence to common sense.
The Super Bowl presents one of the greatest opportunities for real-time marketing tweets for just about every single brand. Because the audience for the big game is wildly diverse, these brands can reach nearly corner of their target market during a 3-plus hour window.
As was case again in 2015, numerous companies took to Twitter with photos, videos, whitty blurbs and unnecessarily complicated 140-character messages during Super Bowl XLIX.
Here are a handful of the best real-time marketing tweets from Super Bowl XLIX:
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